Press Releases
Jamba First to Bring Magic to Mobile
LOS ANGELES, Calif. / BERLIN, Germany, 21 August 2008 - Jamba, a leading global provider of mobile content and entertainment, also known as Jamster in some countries, today announced a global partnership with Trixcell, the first company to introduce the concept of mobile magic. With exclusive deals in more than 20* countries, Jamba is the first to offer Trixcell's innovative magic applications as part of its diverse mobile entertainment catalog.
Officially launched at MeM (Mobile Entertainment Market) in May 2008, Trixcell's portfolio of applications allows consumers to wow audiences with clever magic secrets and tricks. The products are developed in-house by Trixcell's team of undercover professional magic consultants, known as the "Shadow Magicians." Superior graphics and special effects are employed to increase authenticity and help advance the suspension of disbelief.
Jamba currently offers five Trixcell applications. However, the product portfolio will be updated regularly to include new tricks. The applications feature a variety of magic tricks, from controlling time and predicting the future to reading minds and turning digital coins into real money.
"Jamba is always looking to expand and diversify its content offering to deliver a better experience to mobile users around the world," said William Linders, Jamba's EVP of content. "This partnership with Trixcell is particularly significant though, because it has allowed us to lead the way in introducing an entirely new genre of mobile entertainment. The Trixcell applications are poised to be hugely popular and Jamba is excited to be the first to make them available to the public."
Shlomi Grandes, CEO and founder of Trixcell, commented, "As a young company we are excited to work with Jamba and to offer our magic mobile applications in partnership with a global distributor of mobile entertainment. Jamba gives us the opportunity to introduce our product worldwide and make it accessible for a wide audience."
Jamba will deliver the magic to additional territories in the near future.
*Current territories include Germany, Austria, Switzerland, United Kingdom, Ireland, Netherlands, Belgium, Norway, Finland, Sweden, Russia, Hungary, France, Spain, Portugal, Italy, Australia, New Zealand, USA, Canada, Brazil, Thailand and South Africa.